In May 2020, we were elated to welcome our very first offshore FMCG business to the Sefalana family. This was after a careful evaluation period of over 18 months and based on a need to diversify our income stream and foreign exchange exposure.
The Seasons Group emerged with a single standalone store in Brisbane, Queensland Australia in 2019 which quickly developed into a chain of four stores across the Brisbane area. This was achieved through understanding the local market and providing a largely bespoke offering to the community.
Through developing a loyal and regular customer base, looking for opportunities for investment and the desire for expansion, a further three stores were purchased in the Brisbane area bringing the total store compliment to seven stores within a year of operation.
We recently opened our eighth store in a brand new building in Burpengary, Queensland, extending the Seasons offering even further. Our medium term target is 12 stores and in July 2021 we embarked on our Phase 2 phase of acquisitions which is anticipated to enable us to reach that target by end of 2022.
Sefalana’s investment in the Australian business is at a 40% shareholding and has been treated as an associate entity.