Sefalana Fresh Produce (Pty) Limited (SFP), previously known as Natural Value Foods Botswana (Pty) Limited (NVF) joined the Group in 2014 as a joint venture between Sefalana and Natural Value Foods (Pty) Limited (South Africa). In an effort to improve profitability of this business and gain additional control, the entity was restructured to operate as a 90% subsidiary of Sefalana Holding Company Limited in 2018.
SFP is a wholesaler of fresh fruit and vegetables and supplies its produce to Sefalana retail and wholesale stores throughout the country. Fresh produce is purchased from both local and South African farmers alike. In the last few years, we have built strong relationships with local farmers, enabling the production of high quality fruit and vegetables and purchasing these local harvests.
The entity operates from Gaborone North and employs just under 40 staff. We have noted a significant improvement in both the quality of fresh fruit and vegetables supplied by SFP as well as profitability of the business. This has enabled us to offer a more favourable price to our customers and be more competitive in the local fruit and veg market. In addition to supplying large retailers, we have opened our doors to everyday hawkers who have become regular customers. We are grateful to support these small businesses and look forward to further developing these relationships.
During the year this division has done exceptionally well and we look forward to an even greater contribution from this business as we expand our FMCG business and fresh produce client base.