The leading brand of choice for customers, employees and capital


Exceeding our customer expectations through provision of a pleasant and affordable experience in FMCG, Manufacturing, Automotive and Property,served by highly motivated and empowered staff, delivering superior shareholder value that exhibits profitability and sustainability.

We work towards our mission through doing business responsibly with a focus on social, ethical and environmental matters in a way that brings value to our stakeholders, valued customers and shareholders. We continually strive for improvement in our operations which is achieved through working in an ethical manner, fostering positive relationships with our suppliers, recruiting and retaining successful and responsible employees and being accountable for the impact of our actions on our community and environment.

Our Values
At Sefalana, our values underpin the way in which we operate and go about our day to day. They are the core of our existence, embedded in all our people. We have re-assessed these values and consider them to remain valid and relevant in what we do and how we do it.
Sefalana’s value Charter encompasses 8 core values that define our internal conduct as well as our relationship with the external world. These values are our guiding principles, derived from our passion and commitment to the way we conduct business and are as follows: